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Haldiram’s is India’s most popular brand for snacks and sweets. This Rs 1500 crore iconic brand pioneered the packaging and distribution of traditional savories. It has played a huge role in modernizing this category, changing the consumption and purchase patterns among urbanizing Indians. The packaging kept them fresh longer, while its restaurants served these street delights with hygiene and comfort. As a lead designer, Amisha played a key role in packaging its delights.